SEO & Backlink Strategy That Powers Demand Generation.
SEO should be a constant lead engine, not a passive investment!
We combine SEO, authoritative link-building, AI mentions and content strategy, all aligned around your ICP and demand generation pipeline, so your site doesn’t just rank, it converts visitors into qualified leads.
Why SEO Still Matters for B2B Lead Gen.
Most B2B companies treat SEO as a long-term bet. We treat it as a direct contribution to lead flow.
By aligning keyword targeting with your ICP, backing pages with high-value content, and earning backlinks relevant to your niche, SEO becomes a top-of-funnel lead driver, not just a visibility booster.
AI Is the New Front Page And SEO Is Still the Entry Point
ChatGPT, Perplexity, Claude, and Google’s SGE now summarise the web for your buyers. If you’re not mentioned — or referenced — you don’t exist.
The SEO game is evolving. It’s no longer just about ranking in traditional SERPs. With AI-driven search assistants reshaping how B2B buyers discover and evaluate vendors, visibility in AI-generated answers is now just as important.
But here’s the catch:
AI models don’t crawl your site in real-time. They rely on trusted, high-authority sources, external backlinks, and structured content signals to determine who gets surfaced.
That’s why your backlink profile, topical authority, and content architecture still matter. If you want to show up when your ideal customer asks “best [X] SaaS for [Y]” inside an AI assistant, SEO is your main influence channel.
We engineer your strategy to:
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Be reference-worthy across AI answers and summaries
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Attract backlinks from sources LLMs trust
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Signal topical authority to both algorithms and AIs
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Feed structured data that fuels entity recognition in LLM outputs
It’s not just about first-page Google anymore. It’s about being in the answers.
SEO + Backlink Execution in 4 Steps
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Discovery & Keyword Mapping
We audit your existing rankings, competitor backlinks and ICP search behaviour. -
Content & Asset Strategy
Create content designed to attract links, answer buyer questions and align with your outbound messaging. -
Authority Outreach & Link Acquisition
Tactically outreach to relevant domains, guest post and earn links that matter. -
Ongoing Optimisation & Growth
Monitor rankings, conversions, backlink health and iterate to expand pipeline-driving pages.
Digital PR campaigns - From £4,000
Want digital PR exposure that actually drives revenue? Our press campaigns place your brand in leading online publications with real audiences. We write compelling stories, pitch them to top journalists, and secure earned media placements with valuable dofollow links. This isn't about fluff or vanity PR, it’s about building authority, improving organic rankings, and generating long-term inbound traction. Every placement is vetted, every link reported, and your brand builds digital trust where it matters most.
Backlink Growth - From £1,500
This is our premium backlink service, combining strategy, content, and outreach into one conversion-focused solution. We identify topically relevant domains with strong metrics, pitch tailored content, and secure high-authority placements that support your SEO and lead gen goals. These aren't bulk links, they’re context-rich, editorially earned, and strategically placed to fuel long-term rankings, AI visibility, and search trust. It’s hands-free for you and high-impact for your traffic and conversions.